How to Make a Public Profile on Snapchat: A Simple Guide

Have you ever wondered how setting up your Snapchat profile for public access can transform your brand’s digital reach?

A public profile on Snapchat serves as a pivotal asset for increased presence and the qualification to run ads on the platform. Offering a wealth of content hosting and engagement features, public profiles on Snapchat provide businesses with a comprehensive means to manage their presence, showcase products, and leverage the platform’s substantial reach among younger demographics.

We will deliver in-depth insight into establishing a public profile, outlining the prerequisites, and exploring the functionalities it entails. Discover the step-by-step on how to make a public profile on Snapchat and learn how to effectively optimize it for maximum visibility and audience engagement.

What is a Public Profile on Snapchat?

A public profile on Snapchat allows businesses and individuals to extend their reach beyond immediate friends, enabling a broader audience to discover and interact with their content. Setting up a public profile enhances visibility and fosters brand loyalty by presenting multifaceted content and interactions. Optimizing your Snapchat profile for public view boosts engagement and subscriber growth.

Key elements include business details, username, and subscriber count. Transitioning to a public profile extends your digital footprint, increasing audience interactions and brand-building opportunities. For example, Elevenparis saw an 11M+ increase in Spotlight views and a 3.4x increase in Public Profile subscribers within two months.

Benefits of Creating a Snapchat Public Profile

Creating a Snapchat public profile opens up a multitude of advantages for users, distinguishing their online presence and enabling broader community engagement. For anyone looking to elevate their visibility and engagement, promoting your public Snapchat profile is essential. Moreover, Snapchat’s extensive user base offers rich opportunities for content creators and businesses alike. Let’s explore the key benefits in detail.

Increased Visibility and Engagement

By transitioning to a public profile, users can significantly enhance their Snapchat profile visibility. Public Stories, active for 24 hours, are viewable by friends, followers, and the wider Snapchat community, facilitating wider reach. Moreover, with over 350 million Snapchatters interacting with Spotlight monthly, the platform provides an invaluable opportunity to capture attention and grow your audience. Public Profiles can integrate a vast array of Snaps and Stories, up to 100 Snaps or 5 minutes of content, ensuring consistent user engagement.

Access to Additional Features

One of the most compelling aspects of a public profile is access to exclusive features designed to enrich user experience. Saved Stories and Spotlights can be permanently featured, showcasing the best content and leaving a lasting impression on viewers. Additionally, custom lenses created by users are added to their profiles, fostering creativity and unique branding opportunities. These enhancements not only promote your public Snapchat profile but also ensure it stands out within the vast sea of digital content.

Effective Advertising and Marketing

Having a public profile is crucial for those looking to leverage Snapchat’s advertising potential. Businesses have reported significant increases in website traffic—up to 50%, according to Judicaël Baudot from Elevenparis—thanks to effective use of Public Profiles. Performance insights, available through Business Manager, equip content creators with data on Story views, subscriber engagement, and overall viewer interactions. Embracing best practices for public Snapchat profiles enables brands to fine-tune their marketing strategies, effectively reaching and resonating with the coveted Gen Z and millennial demographics.

How to Make a Public Profile on Snapchat

Creating a public profile on Snapchat is a streamlined process that begins with meeting specific criteria. To be eligible, you need to be at least 18 years old, have an account that has been active for over 24 hours, have at least one friend who follows you back, and have no community guidelines violations. Once these conditions are met, the process of setting up your public profile involves just a few simple steps.

Step-by-Step Instructions

Creating a public profile on Snapchat is straightforward:

1. Open Snapchat: Launch the app and go to your profile by tapping on your Bitmoji or profile icon.
2. Public Profile Section: Scroll down to the “Public Profiles” section and tap “Create Public Profile.”
3. Follow Prompts: Follow the on-screen prompts to set up your public profile by adding a photo, bio, and any other information you want to share.
4. Publish: Once you’ve filled out the details, publish your profile. You can always edit it later.

What to add to your Snapchat public profile?

To make your public profile appealing and engaging, consider adding the following elements:

1. Profile Photo: Choose a clear and recognizable profile picture.
2. Bio: Write a concise and interesting bio that tells visitors who you are and what they can expect from your content.
3. Website Link: If you have a blog, YouTube channel, or any other online presence, add the link to drive traffic.
4. Story Highlights: Save and highlight your best stories to give visitors a quick overview of your content.

To create a public profile on Snapchat, users need to adhere to specific steps to create public Snapchat profile requirements: being at least 18 years old, having at least one friend who follows back, and ensuring there are no violations of community guidelines.

Who can make a public profile on Snapchat?

Individuals and businesses who are at least 18 years old and meet specific criteria can create a public profile. This includes having at least one friend who follows back, maintaining an account that’s older than 24 hours, and ensuring compliance with Snapchat’s community guidelines—no violations allowed. These criteria are designed to enable users to leverage the platform’s public profile features effectively, enhancing visibility, engagement, and interaction with a broader audience.

Why You Can’t Make A Public Profile On Snapchat

Establishing a public profile on Snapchat can be challenging due to several factors. A primary reason is the account age requirement of at least 24 hours, along with the necessity of having at least one mutual friend for eligibility. Age restrictions further limit this feature to users over 18 years old, and regional availability may vary, making it inaccessible in some countries. Compliance with Snapchat’s Community Guidelines is crucial; violations can disable the public profile option, causing frustration for users. If issues persist despite meeting all criteria, contacting Snapchat support via Settings > Support > ‘I Need Help’ may help resolve the problem.

How to Edit Your Public Profile On Snapchat?

Editing your public profile is easy:

1. Go to Profile: Open Snapchat and navigate to your profile.
2. Public Profile Section: Tap on “My Public Profile.”
3. Edit Profile: Click on “Edit Profile” and update your photo, bio, website link, and any other details.
4. Save Changes: Make sure to save your changes before exiting.

How to Delete Your Public Profile On Snapchat?

If you decide to delete your public profile, follow these steps:

1. Go to Profile: Open Snapchat and access your profile.
2. Public Profile Section: Tap on “My Public Profile.”
3. Settings: In the settings menu of your public profile, select “Delete Public Profile.”
4. Confirm Deletion: Confirm your choice to delete your public profile. This action is irreversible, so make sure you really want to proceed.

By following these steps, you can create, manage, and delete your public profile on Snapchat, tailoring your presence on the platform to suit your needs and preferences.

How To Fix Snapchat Public Profile Not Showing?